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Production Features of the LEGO Company History
A variety of production features have benefited the Lego company throughout its development. These features have enabled Lego to create some of the most popular toys on the market. This includes the development of an click for more interlocking mechanism that is unique and the use of plastic instead of other materials. These unique features helped the company become the most popular toy maker in the world.
In the 1960s, the company continued to expand quickly. One significant change took place when Godtfred Kirk Christiansens’s cousin Dagny Holm, joined the company as a modelbuilder. Dagny was adept at making large scale models and worlds which were displayed in the showroom. This was a great way to showcase the potential of LEGO bricks and create interest among children.
In 1971, the LEGO system began expanding into new areas by adding furniture pieces and dollhouses. In 1972, the program was further expanded by the additions of ships and boats sets, which included floating hull pieces. The 1960s also saw the company expand internationally with sales in North America through a licensing agreement with Samsonite.
In the 1980s, the company continued to grow and diversify its offerings, as well as modernize. This included the establishment of an R&D department which has worked to keep the LEGO system at the top of its game in terms of innovation. The introduction of themed sets allowed people to build specific models, without having to figure it out on their own. This was a first step toward more complex building and also allowed children to get a more hands-on experience with legos.
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